Home services start-up Pronto in talks to raise $25M
What's the story
Pronto, a start-up that offers quick home services, is reportedly in talks to raise around $25 million in its latest funding round. The company's valuation for this round is pegged at about $100 million, according to Moneycontrol. New investor Epiq Capital and existing investors Glade Brook Capital, General Catalyst, and Bain Capital are expected to participate in the funding round.
Business model
Growth and operational expansion
Pronto has been rapidly scaling its home services model, even as competition from start-ups and established players rises. The company had raised $11 million in August from General Catalyst, Glade Brook Capital, and Bain Capital Ventures to expand across metros and strengthen its operational layer. Earlier, it had raised $2 million led by Bain Capital Ventures to build its initial hub-and-spoke model in Gurugram.
Market presence
Operational scale and market traction
At the time of its Series A, Pronto was handling 1,000-2,000 orders a day. The company had positioned itself as a vertically integrated operator, managing worker sourcing, training and deployment in-house rather than operating as a pure marketplace. Since then, the company's scale has accelerated. It now operates in seven cities and processes around 6,000 orders a day.
Business challenges
Complexities and market strategy
Pronto's expansion highlights the capital-intensive nature of the 10-15 minutes home-services model. Unlike traditional platforms, instant-fulfillment players operate with tighter constraints on routing, dispatch and worker availability. This is especially true as they expand beyond initial neighborhood clusters. The company recently shifted its headquarters to Bengaluru, moving its tech, product and data-science teams while retaining customer support in Gurugram.
Market trend
Investor interest in rapid home services sector
Investor interest in rapid home services has grown over the past year as companies show early traction and scaling potential. Pronto's proposed $25 million round would give it capital to deepen its tech stack, expand into more metros, and invest further in training and retaining its workforce. With operations now spanning seven cities and daily order volumes at around 6,000, Pronto is entering a phase where execution discipline would be critical.