'Achcham Madam Naanam Payirppu' trailer highlights importance of sex education
Before its release on Amazon Prime Video, makers of Achcham Madam Naanam Payirppu have dropped its trailer. Directed by debutant Raja Ramamurthy, the Tamil film stars Akshara Haasan (Kamal Haasan's younger daughter), Usha Uthup, and Malgudi Subha, among others. The trailer indicates it will highlight the importance of a pro-sex education atmosphere at home and how it helps young adults in the long run.
- Achcham Madam Naanam Payirppu is a popular sexist saying in Tamil, often used as a standard to define how a girl should be.
- It loosely translates to "fearful, modest, coy, sexually innocent." From the trailer, we could understand that the Tamil film would actually be a sarcastic take on this saying.
- Notably, the film was screened at various film festivals, where it was appreciated.
The 1:41-minute-long trailer starts with an anxious voice-over that says, "Rathi, I don't think I can do this," and another voice replies, "I will handle it, don't be a chicken." The following frames establish the characters: that of Haasan's Pavithra, her outgoing friends, and her conservative family members. Pavithra is shown to be naive and nerdy with zero knowledge of anything related to sex.
Pavithra's friends tempt her to try things related to sexuality and it seems she does, as is seen in one sequence. The trailer also gives out a feeling that Pavithra will become a subject of ridicule for everyone: her family, neighbors, and so on. Although the reason behind this is not shown, we guess it can be because they learn about her sexual exploration.
It seems Achcham Madam Naanam Payirppu will touch upon topics like taboo attached to sanitary napkins, masturbation, etc. The film has been screened at Atlanta Indian Film Festival 2021, Mosaic International South Asian Film Festival, and Chicago South Asian Film Festival, among others. The Tamil teen drama also stars Anjana Jayaprakash, Janaki Sabesh, and Suresh Chandra Menon. It hits Prime Video on March 25.