Amazon MX Player collaborates with Sony for 'Rise and Fall'
What's the story
Amazon MX Player has announced a strategic partnership with Sony Entertainment Television for the distribution of its new reality show Rise and Fall. This collaboration aims to enhance the show's reach across India, including metros and Tier 1 and Tier 2 cities. The series is hosted by Ashneer Grover and features 15 celebrity contestants from various entertainment sectors.
Show details
Contestants navigate power dynamics, shifting roles between rulers and workers
The show is set in a massive structure with two distinct areas: a luxurious penthouse designated for the Rulers and a bare basement for the Workers. Contestants must navigate this power dynamic, constantly shifting roles between the Rulers and Workers. New episodes are available on MX Player at 12:00pm and on SET at 10:30pm.
Partnership significance
First-of-its-kind partnership in India
The partnership between Amazon MX Player and SET is being hailed as a first-of-its-kind in India. Amogh Dusad, Director & Head of Content at Amazon MX Player, stated, "Together, we are ensuring that Rise and Fall is accessible to audiences nationwide, on both digital and broadcast." Akshay Agrawal, Cluster Head of Ad Sales at SPNI, added, "This collaboration goes beyond distribution." "It is about reshaping how great stories are shared, experienced and celebrated by millions."