'Waste of money': Anurag Kashyap slams Bollywood promotions
What's the story
Filmmaker Anurag Kashyap has spoken out against the growing trend of excessive film promotions in Bollywood, calling them "pointless" and a "waste of money." In a recent interview with film critic Komal Nahta, he argued that the industry needs a clear limit, or "ceiling" on how much effort and money is spent on marketing films.
Industry insights
Why did 'Demon Slayer' work? Did anyone promote it?: Kashyap
Kashyap, known for his honest opinions, expressed frustration at how large-scale promotional campaigns overshadow smaller films with limited budgets. He said, "Nothing gets a fair chance beyond three days. There was a time when there were fewer cinema halls, but word of mouth was stronger." "My logic is simple. Why did Demon Slayer work? Did anyone from its cast come to promote it?"
Global perspective
Hollywood doesn't spend so much on promotions, says Kashyap
Kashyap drew parallels between Bollywood and Hollywood, questioning the necessity of high-profile promotional events. He asked, "Why did the Hollywood film F1 succeed? Did Brad Pitt come to India to promote it?" "Promotion is a huge waste of money. There should be a ceiling here, just like in the South."
Industry dynamics
Everyone here is obsessed with showing who's bigger: Kashyap
Kashyap further added, "If someone can afford to promote more, they do, and the smaller ones get lost. Everyone here is obsessed with showing who's bigger." "Maddock Films has seen so much success...be happy! But everyone's still bitter and envious." On the professional front, he last directed the crime-caper Nishaanchi, and his drama, Bandar, premiered at the Toronto International Film Festival.