Why Benedict Cumberbatch thrives in the OTT revolution
What's the story
Benedict Cumberbatch, one of the most versatile actors of our time, has adapted well to the OTT era. With the emergence of digital platforms, he has taken on new opportunities that have helped him reach a larger audience. The smart choices he made in his projects not only displayed his versatility but also kept him relevant in a constantly changing industry. Here's how he did it.
#1
'Sherlock' and global recognition
Cumberbatch achieved international fame with Sherlock, a series that became a global sensation through OTT platforms. The show's availability on digital services allowed it to reach audiences across the world, driving his profile up significantly. This role showcased how he could entice audiences with complex characters, paving the way for future success in the OTT domain.
#2
Diverse roles in OTT projects
In the OTT era, Cumberbatch has chosen a wide variety of roles that showcase his versatility as an actor. From dramas to thrillers, he has picked projects that push him creatively while catering to a wide array of audiences. This strategic choice of roles guarantees he stays an interesting prospect in both mainstream and niche spheres.
#3
Collaborations with renowned directors
Cumberbatch's work with acclaimed directors has also cemented his place in the OTT world. By teaming up with visionary filmmakers for high-profile projects that stream on digital platforms, he's able to keep dishing out performances that strike a chord with critics and audiences alike. Not only do these partnerships add to his credibility, but they also widen the scope of his artistry.
#4
Embracing new storytelling formats
The actor's willingness to explore innovative storytelling formats is another reason behind his success in the OTT era. By being a part of unique narratives offered by digital content creators, Cumberbatch stays ahead of industry trends and attracts viewers looking for something fresh. This adaptability keeps him at the forefront of entertainment evolution.