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Discovery's OTT service launched in India, priced at Rs. 300/year

Discovery's OTT service launched in India, priced at Rs. 300/year

Mar 17, 2020
03:35 pm

What's the story

Leading infotainment network Discovery has barged into the OTT space with its own content streaming app - Discovery Plus. The platform offers content across a range of genres and is said to be specifically curated for viewers in India. Plus, its annual subscription comes at an extremely tempting price of Rs. 300. Here's all about the offering.

Offering

Offering factual, real-life content covering 40+ genres

Available for Android, Discovery Plus is touted to be the first-ever streaming service relying on factual content. Unlike other largely scripted OTT platforms, Discovery Plus offers actual, real-life entertainment videos spanning across more than 40 genres, including Science, Adventure, Food, Wildlife, and Lifestyle. The content covers everything, from Premium Discovery titles and short videos to documentaries and India-specific originals.

Language support

Indic languages also supported

In order to draw more takers of the app, Discovery is offering the new platform in eight different languages, including English, Hindi, Bengali, Kannada, Malayalam, Marathi, Tamil, and Telugu. You can find the content in any of these languages to experience a localized infotainment experience, something that the other streaming services, including Netflix, have also started focusing on.

Details

Sourcing from various Discovery-owned and partner channels

The content of the app is sourced from a number of channels, including Discovery Channel, Discovery Science, Discovery Turbo, Cooking Channel, Travel Channel, TLC, Animal Planet, BBC, Food Network, HGTV, DIY Network, Motortrend, and Vice. Of this, some content, including shows on the Indian Army and wildlife, is kept exclusive to premium subscribers while other videos are completely free to access (like Hotstar).

Subscription

Then, there is tempting subscription, reward on offer

To gain access to the premium content of Discovery Plus, you will have to take a monthly or annual subscription. The monthly plan has been priced at Rs. 99 while the yearly subscription comes at Rs. 299. Plus, you can also get a discount of up to 100% on the annual subscription by paying through the Google Pay app.

Information

2.5 crore infotainment content consumers targeted

With all this, Discovery hopes to bring the strong base of 2.5 crore 'core TV infotainment consumers' across tier-1 and tier-2 towns to the new OTT app. To note, the launch also comes ahead of the inclusion of National Geographic's content in Hotstar via Disney++.