How Indian courts are helping celebrities fight personality rights violations
AI deepfakes are getting out of hand, and Indian courts are stepping in.
Back in 2022, the Delhi High Court sided with Amitabh Bachchan after his voice and image were used without permission.
Since then, celebs like Anil Kapoor (targeted by fake obscene videos), Sri Sri Ravi Shankar (hurt by phony medical endorsements), Aishwarya Rai Bachchan, and Karan Johar have all turned to the courts to protect themselves from misuse of their likeness, with some cases involving AI-driven fakes.
Judges have had to get creative in these cases
Since India doesn't have clear laws for personality rights and AI, judges have had to get creative—using constitutional and intellectual property rules to help celebrities, and potentially private individuals, fight unauthorized use of their voices or images.
As lawyer Tanu Banerjee points out, this evolving approach shows that even without formal legislation, personality rights are finally getting some real recognition in India.