India's microdramas market to grow from $300 million to over $3B
Entertainment
Microdramas, those quick, vertical episodes made for your phone, are exploding in India. The market is expected to grow from $300 million now to more than $3 billion by 2030.
A segment long dominated by independents like Kuku TV is now attracting big names, with JioStar launching Tadka on JioHotstar and planning more than 1,000 shows within a year.
Meta and Ormax: 65% discovered microdramas
JioStar's move comes as Zee's Bullet and Amazon MX Player's Fatafat also chase mobile viewers.
According to Meta and Ormax, 65% of people discovered microdramas within the last year, and nearly nine out of 10 found them through social feeds.
It's clear: short-form stories are changing how young India watches content.