Netflix parts ways with Markle's brand; expert highlights 'unwise management'
What's the story
Netflix has parted ways with Meghan Markle's brand, As ever, reported Page Six. A source told the outlet, "Her show [With Love, Meghan] did not go on, so it did not make sense to continue the partnership." Netflix released a statement saying they were "glad to have played a role in bringing [Markle's] vision to life." The streaming giant added, "As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently."
Gratitude
The brand thanked the streaming giant
Markle's brand also expressed gratitude for Netflix's support. A spokesperson told Page Six that the company "is grateful for Netflix's partnership through launch and our first year." "We have experienced meaningful and rapid growth, and As ever is now ready to stand on its own." "We have an exciting year ahead and can't wait to share more."
Official response
'Losing Netflix on As ever is a brutal backlash'
The Chairman of Reputation Management Consultants, Eric Schiffer, has reacted to the split. He told the outlet, "Losing Netflix on As ever is a brutal backlash." He added, "The halo just got ripped off, and what's left looks like another failed Montecito money grab." He also called her canceled show, With Love, Meghan, a "Martha Stewart ripoff."
Expert opinion
'For Meghan, losing Netflix is the...'
Schiffer compared Netflix's decision to cut ties with Markle to Spotify's similar move. He said, "The pattern starts looking like lethally unwise brand management." "For Meghan, losing Netflix is the kiss of death to the pitch that prestige partners still see unlimited upside." He added that Hollywood buyers may now question whether Markle has a "real audience," which could hurt her leverage in future partnerships.
Strategic shift
Schiffer suggested Markle focus on building 1 great business
Schiffer suggested that Markle should focus on building a single, high-quality business that doesn't rely on her royal status. He said, "If I were advising them, I'd amputate the empire fantasy and build one excellent repeat-purchase business that doesn't need royal smoke machines." "They have to get out of the out-of-touch celebrity elitism bubble and make something people want more than they want to mock."
Continued collaboration
Netflix still working with Markle, Prince Harry on other projects
Despite the end of their partnership, Netflix is still working with Markle and her husband, Prince Harry, on several other projects. These include adaptations of the books Meet Me at the Lake and The Wedding Date. However, both these projects are currently in development limbo. Additionally, their documentary Cookie Queens has yet to find a distributor or streamer.