Netflix dials back on South Indian films, bets big on originals
Netflix is switching things up—it's cutting down on buying South Indian movies and focusing more on creating its own original series.
This comes after the pandemic pushed producer fees and star salaries way up, but the viewership just didn't keep pace.
Now, as Netflix's Hyderabad office expands, the platform wants to invest in high-quality original series with cultural authenticity and global appeal.
What does this mean for filmmakers and fans?
With Netflix stepping back, many Tamil and Telugu films are struggling to find buyers, so producers are rethinking prices and stars might have to accept smaller paychecks.
Regional streaming services like Aha and JioCinema are snapping up content for less while connecting closely with local audiences.
Meanwhile, Netflix is putting its energy into high-impact originals like Legacy and Made in Korea—focusing on quality over quantity to win viewers back with something new.