Tyra Banks launches 'hot ice cream.' Say what!
What's the story
Tyra Banks, the former supermodel and entrepreneur, is set to launch a new product called "Hot Mama," which she describes as "the world's first HOT ice cream experience." The product will be part of her ice cream company, Smize & Dream, which has an outlet in Australia. However, the announcement has left many people confused about what exactly hot ice cream is.
Product origin
Inspired by Banks's mother
Banks revealed that the idea for Hot Mama was inspired by her mother, Carolyn London. She shared a nostalgic memory on her website, recalling how they used to have girls' nights at the Häagen-Dazs ice cream shop in Hollywood after a long week. "While licking our chocolate (her fave) and coffee (my fave) ice creams...we'd laugh, cry and DREAM our biggest, most outrageous CREATIVE DREAMS... together," Banks wrote.
Product details
What is hot ice cream?
The product was described by Banks on Instagram. The caption read, "Introducing... the world's first HOT ice cream experience. Not a latte. Not a hot chocolate." "But your favorite scoops, transformed into liquid. hot. ice cream. Sippable, baby." "We call it HOT MAMA. Because mamas (and mama figures) hustle hard - and deserve to indulge in a little hotness for themselves."
Launch details
Hot Mama's US launch
The US launch of Hot Mama is scheduled for this winter. The product has already gone viral in Australia. Despite confusion surrounding its exact nature, with many netizens commenting that it seems like melted ice cream, Banks's unique approach to business and marketing has kept people intrigued.