Are Netflix, Disney turning 'Squid Game' and 'Bridgerton' into reality?
What's the story
Have you ever longed to enter Bridgerton's world? If yes, you're not alone! Major entertainment giants Netflix and Warner Bros. Discovery are stepping out of screens to bring real-life attractions to the table. According to Bloomberg, they're increasingly launching hotels and other novel experiences, hoping to deepen their relationship with viewers. Notably, this new business model is booming despite a downturn in other industries.
Business success
Netflix's Queen's Ball and Paramount's hotel expansion
Netflix's entry into this new venture has seen the success of Queen's Ball, a touring event based on its hit series Bridgerton. The event has reportedly seen over 70 marriage proposals, generating plenty of online buzz. Netflix's live experiences head Greg Lombardo said, "It just creates such conversation out there and supports that title in between those season releases." Paramount Global's hotel portfolio has also grown dramatically from 200 to 1,500 rooms in three years.
Expansion plans
Paramount's future plans in the experiences sector
Paramount's experiences division head Marie Marks revealed that another 2,000 rooms are in development. These will be themed around classic Paramount films and its Nickelodeon children's brand. This is all a part of the studio's plan to further expand its footprint in the experiences sector and provide fans with more opportunities to immerse themselves in their favorite shows and movies.
Unique offerings
Disney's immersive experiences and Warner Bros.'s themed hotels
These ventures are not just about expanding businesses; they also let fans engage with their favorite shows and movies in a whole new immersive way. Warner Bros. is building a Harry Potter studio tour in Shanghai and has a themed hotel in Abu Dhabi. Netflix offers Bridgerton's Queen's Ball, Squid Game's glass bridge challenge, and Love Is Blind cocktails.