BJP to use funds from #NaMoMerchandise sale for cleaning Ganga
What's the story
Ahead of the 2019 Lok Sabha elections, BJP chief Amit Shah launched a fleet of NaMo Rath -NaMo (Narendra Modi) merchandise stores on wheels- at the party headquarters in Delhi. Items for sale include collectibles like hoodies, cups, masks, etc.; NaMo Raths will sell merchandise across India. BJP said funds from the sale of NaMo merchandise would be used for cleaning the Ganga River.
Twitter Post
Amit Shah flags off NaMo Rath in Delhi
BJP President @AmitShah launched NaMo Rath at the BJP Headquarters! pic.twitter.com/Zsl2j7dSWQ
— NaMo Merchandise (@namomerchandise) March 4, 2019
Twitter Post
Here's what the Bharatiya Janata Party tweeted
BJP President Shri @AmitShah launched NaMo Raths from the BJP Headquarters, New Delhi earlier today. The proceeds from the sale of NaMo merchandise will go to the Clean Ganga Fund.
— BJP (@BJP4India) March 4, 2019
You may support this holy cause by ordering exciting merchandise from https://t.co/DmrMfvs7Qv pic.twitter.com/YNicWPspsS
Twitter Post
NaMo Merchandise on the wheels
NaMo Merchandise on the Wheels!! pic.twitter.com/GEQKG08ZPA
— NaMo Merchandise (@namomerchandise) March 4, 2019
River Ganga
Modi government launched Namami Gange project with Rs. 20,000-crore budget
BJP stated the proceeds from the sale of the NaMo merchandise will be channeled into the Namami Gange project for cleaning up the Ganga River. The Modi government launched the project with a Rs. 20,000-crore budget in 2014. NaMo merchandise, items themed on Prime Minister Narendra Modi, is aimed at seeking people's support for the Prime Minister and BJP in the upcoming elections.
NaMo app
People can order merchandise on official NaMo mobile app
While NaMo Raths will be available at the majority of places, people at areas where these vehicles cannot reach can order merchandise on the official NaMo app. PM Modi earlier in January appealed to citizens to provide feedback through a survey on the app; people were asked to rate the government, BJP leaders, and if the "Mahagathbandhan" in their respective areas will work.
PM's appeal
Your feedback matters, says PM Modi to citizens
In a video posted on Facebook and Twitter in January, PM Modi appealed to citizens saying, "I want your direct feedback through the survey on the NaMo app. Your feedback matters. Your feedback on various issues will help us take important decisions." "Will you all fill that survey and also urge others to do so?" he asked.