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India Jun 23, 2025

US travel advisory impacts Kerala's tourism

The US just issued a travel advisory for India, asking travelers to be extra cautious because of rising crime and terrorism risks in some states.
Kerala isn't named directly, but these kinds of warnings often make tourists rethink their plans—especially those coming from the US.

TL;DR

US counts as 1 of Kerala's top tourist sources

Kerala counts on visitors from the US and UK—almost 28% of its foreign tourists last year came from these two countries.
When advisories like this pop up, bookings can drop fast, especially during peak season (November to March).
Tourism leaders are now urging the government to step in and help reassure travelers, hoping to soften the blow.