For 5th consecutive time, Paris tops most attractive cities list
What's the story
Paris has been crowned the most attractive city in the world for the fifth consecutive year, according to Euromonitor International's Top 100 City Destinations Index. The French capital drew over 18 million visitors in 2025 alone, thanks to its renewed tourism policy and infrastructure. The index evaluates cities on factors such as tourism, sustainability, economic performance, and health and safety.
European influence
European cities dominate the top 10 rankings
The 2025 rankings are heavily dominated by European cities, with six making it to the top 10. Madrid takes second place, while Rome and Milan are ranked fourth and fifth respectively. Despite dropping out of the top 10 last year, London has continued its downward trajectory and is now at No. 18 on the list.
Asian ascent
Tokyo, Singapore, and Seoul make it to the top 10
Tokyo (third), Singapore (ninth), and Seoul (10th) have also made it to the top 10 of Euromonitor International's list. The Japanese capital is investing heavily in its Narita International Airport, which will double passenger capacity by 2039. New York is the only American city in this elite group at sixth place.
Arrival statistics
Bangkok leads in international arrivals for 2025
Bangkok has been named the top city for international arrivals in 2025, with an estimated 30.3 million trips. Hong Kong and London follow closely behind with 23.2 million and 22.7 million trips respectively. The UK and US raised their charges this year, while the EU plans to implement its European Travel Authorization System next year with an increased fee.
Tackling overtourism
How cities are reshaping tourism strategies
Euromonitor International highlights key travel trends for 2025. To combat overtourism, many cities are shifting from volume to value, aiming to attract visitors who stay longer, spend more, and engage responsibly with local culture and the environment. Growing security concerns, rising travel flows, overtourism, and inflation are also pushing destinations to revise entry fees and accelerate the adoption of electronic travel authorization systems, shaping their long-term tourism appeal.