66% of India's digital users are into generative AI, study finds
A new OECD and Cisco study says two out of three Indian digital users are already using generative AI—the highest rate among 14 countries.
This shows how quickly India's tech scene is embracing AI, with major telecom operators like Jio and Airtel forming partnerships with AI companies such as Google and Perplexity.
Indians trust and rely on AI—but screen time is high
More than 84% of Indian respondents trust AI, and nearly 90% find it helpful in daily life.
Most also feel tech has boosted their social connections.
But there's a catch: about 64% spend over three hours a day on recreational screens, which could affect well-being.
Why it matters
India's young, tech-savvy crowd is leading the way with GenAI, but all that screen time means finding a balance between digital growth and healthy habits is more important than ever.