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Summarize
Amazon unveils new Echo devices with Alexa+, its next-gen assistant
Alexa+ is designed for smarter, more personalized conversations

Amazon unveils new Echo devices with Alexa+, its next-gen assistant

Oct 01, 2025
12:49 pm

What's the story

Amazon has unveiled its latest Echo device lineup, including the Echo Dot Max, Echo Studio, Echo Show 8, and Echo Show 11. The new range is powered by Alexa+, a next-gen AI assistant designed for natural and task-oriented conversations. The devices come with upgraded processors, memory, and sensing technology to make Alexa+ more proactive and personal in its interactions.

Tech specs

New Echo devices and Alexa+ experience

The new Echo devices are powered by Amazon's custom-made AZ3 and AZ3 Pro chipsets. They also come with the Omnisense sensor fusion platform, which enables Alexa+ to provide ambient, proactive, and deeply personalized experiences. This includes detecting who enters a room or reminding users of tasks based on context. The Echo Dot Max is priced at $99.99, while the Echo Studio costs $219.99.

Product features

Highlights of the Echo Dot Max and Studio

The Echo Dot Max is Amazon's most advanced Dot yet, with a two-way speaker system delivering three times the bass of its predecessor. It also filters background noise better and enables more natural room-wide interactions with Alexa+. The new Echo Studio maintains its size but still packs a powerful woofer, three optimized full-range drivers, and support for spatial audio and Dolby Atmos.

Display upgrades

New Echo Show 8 and Show 11

The Echo Show 8 and Echo Show 11 feature in-cell touch displays with improved clarity, wide viewing angles, and adaptive visuals. They also come with upgraded audio featuring front-facing stereo speakers and a custom woofer. A 13MP camera recognizes users as they approach, displaying contextually relevant information. The new Echo Show 8 costs $179.99 while the pricier Echo Show 11 is priced at $219.99.

Platform launch

Alexa+ Store launching soon

Amazon also announced the upcoming Alexa+ Store, a central hub to discover devices, services, and subscriptions. Major brands like Bose, Sonos, LG, Samsung, and BMW are integrating Alexa+ into their products. The Echo Dot Max and Studio will launch in the US on October 29, while the Echo Show 8 and 11 will be available from November 12 onward.