Amazon threatens legal action against AI tool
Perplexity, an AI startup, says Amazon is "bullying" them after threatening legal action against their Comet AI browser.
Comet helps users find products, compare prices, and shop across sites—including Amazon—automatically.
Amazon isn't happy about it, with Perplexity arguing that the tool skips ads and sponsored links that help fund its platform.
Perplexity accuses Amazon of being selfish
Perplexity thinks Amazon should actually support tools that make shopping easier.
"Amazon should love this. Easier shopping means more transactions and happier customers," the startup said.
They accused Amazon of caring more about ads and upsells than what shoppers really want: an assistant that works for them, not just one retailer.
This clash could shape the future of AI shopping
This clash is part of a bigger debate: Should AI make online shopping simpler for everyone, or should big platforms like Amazon keep tight control?
However it plays out, the outcome could shape how we all shop with AI in the future.