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US toymaker Hasbro confirms it was hacked
Hasbro says it may take several weeks to resolve the incident

US toymaker Hasbro confirms it was hacked

Apr 02, 2026
01:33 pm

What's the story

Popular American toymaker Hasbro has confirmed a cyberattack after detecting unauthorized access to its systems on March 28. The company, which makes popular toys like Transformers and Peppa Pig, disclosed the breach in a legally required filing with the US Securities and Exchange Commission (SEC). It said that some of its infrastructure was taken offline as a precautionary measure while it investigates the incident.

Information

Immediate action taken against the intruder

In its filing, Hasbro said it discovered an unauthorized intrusion into its systems and took immediate action against the intruder. The company has also sought help from an external cyber agency to manage the crisis and working on "implement(ing) measures to secure its business operations."

Attack details

Nature of the attack remains unconfirmed

The exact nature of the attack, whether it was a ransomware or data theft incident, remains unconfirmed. Hasbro is still investigating the intrusion and has not yet confirmed if any sensitive data was stolen by the attackers. A message on Hasbro's website said it is currently undergoing maintenance, indicating that some services are still disrupted due to this breach.

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Operational continuity

Business continuity plans activated amid breach fallout

Despite the ongoing crisis, Hasbro has activated business continuity plans to ensure it can still take orders, ship products, and conduct other key operations. The company warned investors that these interim measures would need to be in place for several weeks before the situation is fully resolved. This highlights the potential long-term impact of this cyberattack on Hasbro's operations and services.

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