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iPhone 17 series launching in September: Check expected price, features
There could be a new addition dubbed iPhone 17 Air

iPhone 17 series launching in September: Check expected price, features

Jul 20, 2025
08:08 pm

What's the story

Apple is gearing up for the launch of the iPhone 17 series. The upcoming lineup is said to include four models: standard iPhone 17, a new addition dubbed iPhone 17 Air, and the high-end iPhone 17 Pro and Pro Max. Tech analysts predict that the company will unveil these devices sometime in September.

Launch pattern

New iPhones are usually unveiled in early September

Apple typically unveils new iPhones shortly after Labor Day, which lands on September 1 this year, suggesting the launch event will likely take place the following week. This pattern has been consistent over the years with previous launches such as iPhone 16 on September 9, 2024 (Monday), iPhone 15 on September 12, 2023 (Tuesday), iPhone 14 on September 7, 2022 (Wednesday), and iPhone 13 on September 14, 2021 (Tuesday).

Anticipated changes

Upgraded camera systems on Pro models

Apple is said to be bringing back aluminum frames for all models in the iPhone 17 series. The devices are expected to retain Apple's classic vertical camera alignment, but some leaks suggest a redesigned pill-shaped camera module for Pros. The front-facing camera will get a major upgrade from a 12MP sensor to a sharper 24MP lens. The rear of the iPhone 17 Pro could sport three improved 48MP cameras covering wide, ultra-wide, and telephoto functions for better photo/video quality.

Market expectations

iPhone 17 series could start at ₹79,900 in India

The iPhone 17 series is expected to debut in India at a starting price of around ₹79,900. However, the models could see a price hike due to updated trade tariffs introduced during the Trump administration. Further, ongoing geopolitical tensions between the US and China have driven up production costs for China-made iPhones, potentially leading to higher retail prices worldwide.

Information

Pro model might sport horizontal camera alignment on rear

The iPhone 17 Pro is said to sport a major design change with a horizontal camera bar running across the back of the phone. This unique look has been inspired by Google's Pixel series but refined in Apple's signature minimalist and elegant style.