Meta just rolled out a new perk for its AI, Muse: it can actually call US businesses on your behalf.
So if you need to book a table or sort out your cable bill, Muse handles the call, saving you time and awkward hold music.
After testing this in September 2026, the feature is now live for paid subscribers.
Meta sets Muse pricing, faces pushback
Muse starts at $20 a month (with loads of tokens), while the premium tier is $100 a month. It's up against other smart assistants like Instinct and Google's Gemini.
Some businesses aren't thrilled about talking to AIs yet, but Meta's Chief AI officer and head of its Superintelligence Labs division Alexandr Wang says Muse will make customer service less painful.
For now, only paid users get call access, but Meta plans to launch a free email feature soon.