Nectar just dropped "Creator Agent," an AI-powered tool that helps brands quickly find and connect with the right creators on Instagram and TikTok.
Instead of endless scrolling, Creator Agent scans more than 300 million profiles, checks how well their content matches a brand, and even drafts personalized messages to reach out, so brands can avoid sending individual DMs.
Creator Agent tracks partnerships and milestones
Launched after Nectar's $30 million funding round in May 2026, Creator Agent also keeps track of past partnerships and remembers personal milestones to help brands build real relationships with creators.
With extra support from platforms like Claude and ChatGPT, this tool is set to make influencer marketing smoother for everyone involved.