Neena Gupta joins Meta's 'Scam Se Bacho' campaign
Meta (the folks behind Instagram and Facebook) just dropped the third edition of its "Scam Se Bacho" campaign in India.
Teaming up with the government, they're using actor Neena Gupta and popular digital creators in new awareness videos—spotlighting scams like fake jobs, digital arrests, and investment frauds.
Campaign in 9 regional languages
The campaign rolls out in nine regional languages, with TV spots, social media content, and even training for law enforcement.
With rising cyber scam cases among India's internet users, Meta is reminding everyone to use their Block and Report features if something feels off—and to call helpline 1930 for help.
SEBI chairman's advice to citizens
Officials are calling this a "timely" move for India's online safety.
SEBI's chairman urged everyone to double-check before making any financial investment decisions ("Citizens must remain vigilant and ensure they engage only with SEBI-registered entities before making any financial investment decisions.").
The message: Stay sharp, look out for each other, and don't hesitate to speak up if you spot a scam.