ChatGPT Go plan doubles Indian subscribers in just one month
What's the story
OpenAI's affordable subscription plan, ChatGPT Go, has witnessed a massive surge in user adoption since its launch in India on August 19. Nick Turley, the head of ChatGPT at OpenAI, revealed on X that "total ChatGPT subscribers more than doubled" within just over a month of the plan's introduction. The plan is priced at ₹399 and offers expanded access to messages, image generation, and file uploads.
Market significance
India is second-largest market for OpenAI
India has emerged as a major market for OpenAI, second only to the US in terms of active ChatGPT users. The company's CEO Sam Altman had announced plans to establish its first India office in Delhi by the end of this year. He is also scheduled to visit the country soon. The launch of ChatGPT Go was specifically aimed at catering to emerging markets like India with affordable access.
Plan details
ChatGPT Go vs free plan
ChatGPT Go offers 10 times higher limits for messages, image generation, and file uploads compared to free users. It also has much higher memory retention capabilities, enabling more personalized interactions with the chatbot over time. The plan has now been launched in Indonesia at 75,000 Rupiah per month, which is roughly equivalent to ₹399 in India.
Competition
Competing with Google
OpenAI's ChatGPT Go launch in Indonesia comes less than two weeks after Google launched its own affordable AI Plus plan in the country. The plan gives access to tools like Gemini 2.5 Pro and Veo 3 Fast for video creation. It also provides access to NotebookLM and Gemini across various Google apps, along with 200GB of Google One storage.