Sony is experimenting with dynamic pricing for PlayStation games
What's the story
Sony appears to be experimenting with dynamic pricing strategies for its digital game store. The revelation comes from PSprices, a site that monitors prices on Sony's platform. The site found that some games are being offered at different prices to different users, an indication of A/B testing being conducted by the company.
Pricing experiment
Dynamic pricing in gaming
The dynamic pricing strategy isn't new and has been used in various industries. However, its application in online game stores is rare and often faces backlash from consumers. According to PSprices, Sony is testing this strategy on over 150 games across 68 regions. However, the US market doesn't seem to be part of this experiment at the moment.
Discount range
Discounts on popular titles
The dynamic pricing program from Sony doesn't involve raising prices, at least for now. Instead, it seems to be offering discounts to select users on popular titles such as Spider-Man 2, God of War, and Red Dead Redemption 2. The discounts range from 5% to a whopping 17.5%. However, this strategy could lead to customer dissatisfaction if they find out that others got better deals on the same game.