Watching AI generated Zuckerberg's (fake) video is scary

Deepfakes are AI-generated clips that show the face, voice, and sometimes even expressions of one person, mostly a celebrity or politician, all generated programmatically.

This kind of technology has been around for a while and is often seen as the next-level of spreading misinformation.

In fact, various celebs, including Gal Gadot and Scarlett Johansson, have already been targeted via deepfakes.

In the latest case, UK-based artists Bill Posters and Daniel Howe created a deepfaked video of Zuckerberg.

They worked with ad agency Canny and posted the clip showing Zuck in poor light on Instagram.

In the clip, the AI-created version of the Facebook boss was seen ranting about his power and how he holds control of people's data, lives, and futures.

As the video went viral, we all expected some intervention from Instagram, which is also a Facebook-owned product.

However, a spokesperson from the photo-sharing company said the content would be treated "the same way we treat all misinformation on Instagram."

The rep noted that the video would be removed from Instagram's recommendation channels like Explore if "third-party factcheckers mark it as false."

The video, which is still available on Instagram, can easily freak you out if you are not aware of deepfakes.

The tech used by artists has mimicked everything from the real Zuck, be it his facial features to voice tone, to a great extent.

This not just shows how fast this kind of tech is progressing but also highlights how harmful it can be.