WhatsApp unveils paid feature, assures chat privacy
WhatsApp is shaking things up with paid subscriptions for Channels and ads in the Status updates tab.
Now, Channel owners can charge monthly fees for exclusive content, and users have the option to pay to promote their channels.
It's all part of WhatsApp's plan to make discovery easier and open up new ways to earn money—both for creators and the platform.
Ads in the Updates tab
You'll start seeing ads in the Updates tab, but don't worry—these are based on limited info, so your personal chats remain private and encrypted.
The idea is to keep things user-friendly while giving WhatsApp a fresh revenue stream.
WhatsApp's privacy-first approach
Unlike some other apps, WhatsApp is mixing paid subscriptions with targeted ads but sticking firmly to its privacy-first approach.
This move marks a big shift as WhatsApp looks to grow beyond just messaging—without messing with what makes it special for users.