Whoop's new social network verifies users with their heartbeat
What's the story
Fitness technology company Whoop has launched a new social network called "Whoop Humans." The platform allows users to share their data from Whoop wearables. Members can showcase their metrics, activities, and achievements with other users. They can also post Story-like "Moments" with photos and captions, and interact with others' posts through comments and reactions.
Unique proposition
Whoop CEO pitches humans as 'most verifiably human network'
Whoop CEO Will Ahmed has pitched Humans as "the most verifiably human network ever launched."
He emphasized that every account on the platform represents a real person with a verified heartbeat.
This is in stark contrast to other social media platforms, which are often filled with artificial intelligence, automated accounts, and bots, and manufactured content.
Privacy features
Privacy features in Whoop Humans
Whoop Humans comes with a range of privacy features. Members can control what health and performance information they share, who sees it, and when they want to stay private.
Key protections include granular health data controls for metrics like Recovery, Strain, Sleep, HRV, and resting heart rate; control over connections; Stealth Mode to temporarily hide shared information without changing preferences; selective activity and achievement sharing; and private Moments for personal photos.
Community engagement
How to use Community tab
The Community tab in Whoop's app lets users scroll through Moments from people they follow, similar to Instagram Stories.
For instance, swiping up on a user's Moments post with a photo from their run reveals a map showing their route and details like pace and distance.
The Community tab also displays cards for people in your "community" with their sleep, recovery, and strain scores.