YouTube Premium gets another price hike
What's the story
YouTube Premium prices are rising in countries worldwide, Google confirms to users. The increase comes just months after a similar move in the US earlier this year, where prices surged by up to $4/month. The increases vary by region, but are generally between 10-15%, similar to the earlier US price hike. This means that users across different parts of the world will have to pay more for their YouTube Premium subscriptions in the coming months.
Regional hikes
Price hikes reported in several regions
The price hikes for YouTube Premium have been reported in several regions.
In parts of Europe, the subscription fee has gone up from €13.99 to €15.99. In Finland, it has increased from €14.99 to €16.99, and in Romania, the cost is now RON 32.00 instead of RON 29.00.
Singapore also saw a similar increase, with prices going up from $13.98 to $15.98 for individual plans and from $27.98 to $31.98 for family plans.
Implementation date
Effective date of price hikes
The new, higher prices for YouTube Premium will take effect on or after September 23, 2026.
This means that users who are affected by the price hike will see their subscription costs go up from this date onward.
The move is part of Google's broader strategy to adjust its pricing structure for premium services like YouTube Premium across different markets around the world.