ICC unveils official song for 2024 Women's T20 World Cup
What's the story
The International Cricket Council (ICC) has unveiled the official event song for the impending 2024 Women's T20 World Cup, titled 'Whatever It Takes.' The track is a collaboration between all-girl pop group W.i.S.H., music director Mikey McCleary, and composer Parth Parekh. It was produced by Bay Music House. The song is now available on all major streaming platforms.
Video highlights
Music video showcases memorable moments from past tournaments
The music video for 'Whatever It Takes' runs for 1:40 minutes and features a compilation of some of the most unforgettable moments from previous Women's T20 World Cups. The video also includes choreography by W.i.S.H., adding to the anticipation and enthusiasm surrounding the tournament. The Women's T20 World Cup 2024 is set to start in just 10 days, promising an exciting event for cricket fans worldwide.
Song's impact
Official event song aims to inspire new generation
Furlong further stated that the official event song is not just a prelude to the extraordinary talent on display, but also a means to inspire a new generation in women's cricket. She emphasized that women's cricket has firmly established itself on the global stage and this soundtrack aims to boost its recognition even more. The all-girl band W.i. S.H. expressed their pride and excitement about being part of this significant project.
Tournament details
ICC's commitment and vision for Women's T20 World Cup
The 2024 Women's T20 World Cup will be a 17-day event, starting October 3. It will see 10 teams compete in 23 matches. The tournament will take place in the UAE across two venues - Dubai and Sharjah. Claire Furlong, ICC's General Manager: Marketing and Communications, expressed the council's dedication to making this edition of the Women's T20 World Cup an exceptional platform for world-class players.