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Ontario Premier pauses ad campaign after Trump halts trade talks
The $75 million campaign was launched by Ford's government

Ontario Premier pauses ad campaign after Trump halts trade talks

Oct 25, 2025
10:22 am

What's the story

Ontario Premier Doug Ford has decided to pause a controversial advertisement campaign featuring former US President Ronald Reagan. The decision comes after US President Donald Trump halted trade negotiations with Canada over the ad. The $75 million campaign, launched by Ford's government, featured clips of Reagan criticizing tariffs. Trump called the ad "fake" and accused Canada of cheating, leading him to terminate "ALL TRADE NEGOTIATIONS WITH CANADA."

Ad pause

Ad to continue airing over the weekend

After the controversy, Ford confirmed that he would pause the ad campaign. He said the decision was taken after discussions with Canadian Prime Minister Mark Carney. The advertisement will continue to air over the weekend on US networks, including during Major League Baseball World Series games. Ford described the goal of the ad as starting "a conversation about the kind of economy that Americans want to build" and its impact on tariffs.

Foundation's response

Ronald Reagan Presidential Foundation slams Ontario government

The Ronald Reagan Presidential Foundation and Institute has criticized the ad campaign for using "selective audio and video" clips. They said the Ontario government misrepresented Reagan's remarks and did not seek permission to use them. The foundation is now reviewing its legal options in this matter, according to a written statement.

Political criticism

Opposition leader criticizes Carney amid trade talks stalemate

Opposition leader Pierre Poilievre has criticized Carney for his earlier promise to negotiate a win with Trump. He wrote, "Mark Carney promised to 'negotiate a win' with President Trump and get a deal by July 21st. Still no deal." The White House has also slammed Canada for "longstanding, unfair trade barriers," saying efforts to resolve the issues have not been productive.

Trade resolution efforts

Canada removes retaliatory tariffs, digital services tax

In a bid to resolve trade tensions, the Canadian government has removed retaliatory tariffs and dropped the digital services tax. However, they maintain that they seek "the best deal for Canada." Both Canadian government officials and Trump are scheduled to attend the ASEAN Summit in Kuala Lumpur, where trade discussions could continue.