Hero MotoCorp expands to Italy, its 49th international market
What's the story
Hero MotoCorp, the world's largest two-wheeler manufacturer, has officially entered the Italian market. The move marks Hero MotoCorp's 49th international foray and is a major step in its global expansion strategy. The company has two advanced R&D facilities in Germany and India and is dedicated to providing sustainable and smart mobility solutions that cater to a wide range of rider preferences worldwide.
Strategic alliance
Partnership with Pelpi International
Hero MotoCorp has partnered with Pelpi International, one of Italy's largest distributors, for the distribution of its products. The company provides two-wheeler sales, service and parts across Italy through a network of over 160 dealers. Initially, Hero MotoCorp's products will be distributed in major cities through 36+ dealers, which will later be expanded to 54.
Market strategy
Company aims to redefine 'future of mobility'
Sanjay Bhan, Executive Vice President of Hero MotoCorp, said that entering Italy is a major milestone in their global expansion journey. He added that the company aims to redefine 'the future of mobility' with next-gen smart mobility solutions. Cesare Gali, Managing Director of Pelpi International, expressed his pride in leading Hero MotoCorp's entry into Italy. Gali also noted that the Hunk 440 and Xpulse 200 fill crucial segments in Italy, offering a unique blend of technology and value.