Maruti recalls 39,500+ Grand Vitara units over faulty speedometer readings
What's the story
Maruti Suzuki has announced a massive recall of 39,506 units of its popular SUV, the Grand Vitara. The recall affects vehicles manufactured between December 9, 2024, and April 29, 2025. The company flagged an issue with the speedometer assembly in some models that could lead to incorrect readings of fuel levels and warning lights.
Customer assurance
Free inspections and replacements
Maruti Suzuki has assured its customers that the company will take care of the issue at no extra cost. The automaker plans to contact all affected vehicle owners for a free inspection and replacement of the faulty part. This service will be provided through authorized dealer workshops across India, ensuring maximum customer convenience and satisfaction.
Sales success
Grand Vitara's sales performance and market impact
Despite the recall, the Grand Vitara has been a major success for Maruti Suzuki. The mid-SUV has sold over 300,000 units in just 32 months, driven mainly by its Strong Hybrid variants. These eco-friendly models saw a 43% year-on-year (YoY) increase in sales during FY24-25, indicating a growing demand for sustainable and fuel-efficient vehicles in India.
Market strategy
Maruti Suzuki's response to Grand Vitara's sales milestone
In light of the Grand Vitara's sales success, Maruti Suzuki launched a new ad campaign, 'Driven by Tech.' The campaign highlights the SUV as a modern and versatile vehicle for today's tech-savvy Indian consumer. Partho Banerjee, Senior Executive Officer at Maruti Suzuki India Ltd., expressed gratitude toward their customers and emphasized how the Grand Vitara has strengthened their position in the mid-SUV market.