Mercedes-Benz's upcoming EVs will flaunt a giant illuminated grille
What's the story
Mercedes-Benz is taking its design language for EVs to the next level with an even bigger illuminated grille. The bold move was teased by the company's design chief Gorden Wagener on Instagram. The futuristic front end of what looks like a new sedan gives off strong S-Class vibes, especially with its tall and narrow grille shape reminiscent of early S-Class models.
Inspiration
Grille shape reminds us of early S-Class models
The new grille design is reminiscent of the "Fintail" W112/W113 S-Class and its successor, the W108/W109. These early S-Class sedans had a tall and somewhat narrow grille, just like this one. However, later models transitioned to a shorter and wider grille as design trends evolved. The illuminated Mercedes three-pointed star hood ornament on the front further adds to this retro appeal.
Speculation
Design could be hinting at an upcoming E-Class EV
While it isn't confirmed, the new design could be a hint at an upcoming E-Class EV. However, Mercedes has already confirmed an electric S-Class based on its new MB.EA platform is in the works. This model will replace the underperforming EQS model. The new illuminated grille features 942 LED pixels to recreate segments of past Mercedes radiator grilles, further hinting at this design trend's potential future use in other models.
Design evolution
Wagener's design philosophy has led to more daring designs
Under Wagener's leadership, Mercedes has become more daring with its design and styling. The brand is known for its big logos, prominent lighting features, and screen-filled cabins. Although the EQ family of EVs with their low-drag, cab-forward designs were a misfire in the past, Mercedes isn't shying away from going all out with glitzy designs for its upcoming electric cars.