Porsche CEO Michael Leiters isn't impressed with Tesla's latest Roadster launch, where the car pulled off a dramatic airborne flip.
He thinks Porsche should stick to real tech progress instead of flashy tricks, reportedly saying Porsche wants to completely steer clear of any kind of effects and shows and demonstrate tangible technological innovation.
Porsche unveils Mission S concept
On the same day as Tesla's big reveal, Porsche introduced its Mission S concept, a mid-engine sports car aimed above the 911.
While Tesla is going for rocket-powered hype, Porsche is targeting drivers who care more about performance and luxury than wild stunts.
The Mission S is expected to be pricier than the Roadster and could pack a V8 or flat-8 engine if it hits production.