Tata Motors keeps its lead as India's EV market cools off

Auto Dec 01, 2025

Tata Motors just upped its game, grabbing 41% of India's electric vehicle market in November—an increase from October.
But overall, EV registrations took a hit, dropping 23% from last month to 14,327 units.
Even so, numbers are still higher than last year's November.

What else is happening?

Rivals like JSW MG and Mahindra Electric lost a bit of ground too, as the post-festive rush faded and discounts on regular petrol cars tempted buyers back.
Meanwhile, newcomer Vinfast more than doubled its sales with the VF 7 and VF 6 models—one of the few bright spots this month.
According to Anuj Sethi, Senior Director at Crisil Ratings, ongoing discounts on traditional cars and a shortage of rare-earth magnets for EVs made things tough for the industry.