ABD Maestro drops YELLO Designer Whisky at ₹2,700
ABD Maestro just launched YELLO Designer Whisky, priced at ₹2,700 for a 750ml bottle.
First stop: Maharashtra, with plans to roll out in Goa, West Bengal, and northern India.
The whisky blends Scotch malts from Scotland's Speyside and Highland regions with Indian malts for a unique flavor profile.
What makes YELLO stand out?
YELLO's Scotch is aged in ex-bourbon oak barrels for smooth vanilla caramel and oak notes, while the Indian malts bring warmth and a bolder finish.
The bottle's colored glass and "whisky window" are designed to catch younger eyes.
Bollywood star Ranveer Singh is on board as co-founder and creative partner.
Targeting the super-premium crowd
YELLO aims straight at India's growing super-premium spirits scene—think quality over quantity.
ABD Maestro says they're focusing on innovation to keep up with changing tastes.