Here's how Airtel Books fares against Amazon Kindle, Prime Reading
Taking on popular e-book services like Amazon Prime Reading and Kindle, Airtel has launched Airtel Books in India. The service, available for both Airtel and non-Airtel customers, offers 70,000+ titles via a free app available on iOS and Android platforms. As for subscription pricing, Airtel Books costs Rs. 129 for 6 months and Rs. 199 for 12 months. Here's how it compares with competitors.
"E-books is a fast growing segment along with music and video. We are delighted to roll out this initiative and take it to the smartphone users across India through our deep distribution reach," said Sameer Batra, CEO (Content & Apps), Bharti Airtel.
Airtel Books offers over 70,000 titles including 5,000+ paid titles as part of the Airtel Books Readers Club collection. During the 30-day trial period, you can read any 5 of these premium titles for free. Those who subscribe to the Readers Club (Rs. 129 for 6 months and Rs. 199 for 12 months) will also get invites to book launches and free writing workshops.
Meanwhile, the Kindle Unlimited e-reader service, available on multiple devices via the Kindle app, offers a catalog of millions of books and magazines. It starts at Rs. 169 for an auto-renewal monthly plan, Rs. 199 for a 1 month plan, Rs. 999 for a 6 month plan, and Rs. 1,799 for an annual plan. You also get a free trial period of 30 days.
Amazon Prime Reading is a free e-book service for the company's Prime members. It is available for users on the free Kindle app and gives access to a diverse catalog of popular eBooks in literature and fiction, comics, non-fiction and in Indian languages. Amazon Prime Reading comes as a bundled benefit with Prime membership which costs Rs. 129 per month or Rs. 999 annually.