Airtel launches IPTV services across 2,000 cities: What is it?
What's the story
Telecom giant Airtel has launched its Internet Protocol Television (IPTV) services across 2,000 cities in India. IPTV technology delivers television content over the internet rather than through cable or satellite services. Airtel's IPTV package provides access to a variety of content from 29 streaming apps including Netflix, Apple TV+, Amazon Prime Video, SonyLiv, and Zee5. Along with this, customers also get access to more than 350 television channels and high-speed Wi-Fi connectivity.
Service
Usage and pricing
It allows on-demand viewing and multimedia streaming over a single broadband connection. The move comes as part of the company's efforts to boost the home entertainment industry with a large-screen viewing experience. The starting price of this all-inclusive service is ₹699.
Executive statement
CMO highlights the benefits of IPTV
Siddharth Sharma, CEO of Connected Homes and Chief Marketing Officer at Airtel, highlighted the benefits of their new offering. He said, "The launch heralds a new era in home entertainment." Sharma went on to add, "Backed by Airtel's high-speed Wi-Fi, we are certain that consumers will have a fantastic converged home experience with Airtel IPTV."
Promotional offer
Airtel offers free service and diverse plans for IPTV
As part of its promotional strategy, Airtel is offering up to 30 days of free service on buying the IPTV plans. The offer can be availed through Airtel Thanks App. The company has also introduced a variety of plans catering to different bandwidth and content requirements, giving customers options based on their specific needs.