Apple India's fourth retail store opens in Pune next week
What's the story
Apple has announced the opening of its fourth retail store in India. The new outlet, named Apple Koregaon Park, will be located in Pune and is set to open on September 4 at 1:00pm IST. The move is part of Apple's ongoing expansion strategy in India, further strengthening its retail presence across the country.
Design inspiration
Store's barricade revealed today
The barricade for the new store was unveiled today, showcasing artwork inspired by the peacock, India's national bird. The design symbolizes pride and vibrancy, mirroring the creative themes Apple had revealed last week for its upcoming Bengaluru store. Together, these two outlets will be Apple's third and fourth retail spaces in India. The Bengaluru store—Apple Hebbel—opens on September 2.
Customer experience
What to expect at the new store
At the new Pune store, visitors will be able to explore Apple's entire product range and try out new features. They will also get assistance from trained specialists, Geniuses, and business-focused teams. The company is also expanding its digital-first services across India with features like "Shop with a Specialist over Video" and an updated Apple Store app for a more personalized shopping experience.
Workshops
Exclusive wallpapers and playlists launched ahead of opening
Along with exploring products and features, customers will also get the chance to participate in "Today at Apple" sessions. These are free, hands-on workshops covering photography, music, art, coding, and more. The company has also shared exclusive wallpapers and a specially curated Apple Music playlist inspired by the sounds of Pune ahead of the store's opening.