Why Dish TV joined hands with Amazon Prime in India
What's the story
In a major development, Dish TV has announced its partnership with Amazon Prime. The collaboration will see the integration of Prime Lite benefits into the entire Dish TV ecosystem. This includes its DTH platforms, Watcho streaming app, VZY Smart TVs, and ISP partner network. The move is part of Dish TV's strategy to transition from a traditional DTH provider to an integrated entertainment ecosystem.
Enhanced access
Enhanced viewing experience for Dish TV customers
The partnership will provide eligible Dish TV customers with seamless access to Prime Video's extensive library of Indian and international originals, movies, and shows in HD. It will also provide Prime Lite shopping benefits such as free, unlimited same-day and next-day delivery on eligible offers as well as early access to shopping events. The integration of these services is expected to greatly enhance the overall user experience for Dish TV subscribers.
Accessibility
Prime Lite availability on Dish TV platforms
Prime Lite will be accessible through bundled multi-OTT plans for Dish TV's DTH customers, with the purchase of VZY Smart TVs, as an add-on subscription on Watcho, and via bundled broadband plans through ISP partners. This wide availability shows Dish TV's commitment to making quality content more accessible for its users across different platforms and devices.
Statement
What did Dish TV say?
Manoj Dobhal, CEO and Executive Director of Dish TV India, said, "Entertainment today is all about accessibility, simplicity, and personalization." He added that the partnership with Amazon Prime strengthens their commitment to delivering world-class entertainment experiences across every screen.