Flipkart Black subscription program launched: What are the benefits?
What's the story
Flipkart has launched a new premium subscription program called "Flipkart Black" in India. The program comes with a host of benefits including third-party services. For an annual fee of ₹1,499 (currently available at an introductory price of ₹990), the Flipkart Black subscription offers a one-year free membership to YouTube Premium. This includes ad-free streaming and access to YouTube Music.
Additional perks
What are 'Flipkart Black Deals'?
Along with the YouTube Premium subscription, Flipkart Black members will also get exclusive offers called 'Flipkart Black Deals.' These deals will be available on premium gadgets and appliances. The subscription also provides cancellation and rescheduling benefits for travel bookings made through Cleartrip or Flipkart Travel at just ₹1.
Shopping benefits
Priority customer support and personalized offers
Flipkart Black members will get a 5% SuperCoins cashback on every transaction (up to ₹100 per purchase). They will also get early access to major sales with instant bank offers. The subscription promises priority customer support and personalized offers based on users' lifestyles, letting them curate their own deals for entertainment and lifestyle.
Subscription transition
Flipkart VIP to be replaced
The new plan, Flipkart Black, will replace the existing premium subscription service, Flipkart VIP. The latter was priced at ₹799 per year but didn't offer exclusive deals or YouTube Premium access like its successor. Despite this transition, the free loyalty program of the e-commerce giant, Flipkart Plus will continue to operate as usual for users who have made at least four purchases within a period of 365 days.