Flipkart to acquire majority stake in entertainment platform Pinkvilla
Flipkart has picked up a majority stake in Pinkvilla, the go-to site for celebrity and entertainment news.
Announced on September 1, this move is all about connecting better with Gen Z and millennials by blending shopping with pop culture.
The deal isn't fully closed yet, but it signals Flipkart's big push to make online shopping more fun and trend-driven.
What's in it for Flipkart?
If you love keeping up with movies, celebs, or what's trending online, this could mean cooler content and smarter shopping recs coming your way.
Flipkart says Pinkvilla's dedicated audience will help them leverage content as a key driver of growth.
With competition heating up in India's digital market—and Flipkart raising over ₹7,800 crore since March 2024—they're clearly betting that mixing culture and commerce is the next big thing.