IAMAI launches E-Commerce Council of India to unify digital commerce

Business Jul 17, 2026

India just got a new national platform to unify the digital commerce ecosystem: meet the E-Commerce Council of India (ECCI), launched by IAMAI.

This council is all about bringing together industry leaders, policymakers, and experts to help shape the future of online commerce.

Subho Ray, IAMAI's president, shared that digital commerce is changing how people shop and businesses reach customers.

ECCI to push research driven policies

ECCI aims to unite e-commerce platforms like Amazon, Flipkart, Meesho, Swiggy, along with brands, MSMEs, logistics providers, and exporters.

The goal? Work on research-driven policies and joint initiatives so everyone gets clear rules and a fair chance to grow in the digital marketplace.