India smartphone shipments drop 10% as prices climb 15%

Business Jul 17, 2026

India's smartphone scene took a hit this quarter, with shipments dropping 10%, the steepest June fall in six years.

Prices climbed by 15% thanks to pricier parts and memory costs shooting up since last September, making new phones tougher to afford.

Budget phones under ₹15,000 drop 45%

Budget phones (under ₹15,000) saw a massive 45% drop as buyers pulled back, but the ultra-premium segment (above ₹45,000) held steady because financing deals helped soften the blow.

Vivo grabbed the top spot with a 17.8% share, just edging out Samsung at 17.6%.

Google Pixel ultra-premium growth up 68%

Apple's shipments dipped by 3%, mostly due to supply chain hiccups for the iPhone 17 series.

Meanwhile, Google's Pixel lineup soared with a whopping 68% growth in the ultra-premium segment: smart marketing and stable prices made all the difference.

MediaTek continued leading chipsets with nearly half of all phones using its tech.