Newsbytes
  • India
  • Business
  • World
  • Politics
  • Sports
  • Science
  • Entertainment
  • Auto
  • Lifestyle
  • Inspirational
  • Career
  • Bengaluru
  • Delhi
  • Mumbai
  • Videos
  • Find Cricket Statistics
Hindi
More
Newsbytes
Hindi
Newsbytes
User Placeholder

Hi,

Logout


India
Business
World
Politics
Sports
Science
Entertainment
Auto
Lifestyle
Inspirational
Career
Bengaluru
Delhi
Mumbai
Videos
Find Cricket Statistics

More Links
  • Videos

Download Android App

Follow us on
  • Facebook
  • Twitter
  • Linkedin
  • Youtube
 
Home / News / Business News / Video-on-demand platforms to take a toll on YouTube
  • Business

    Video-on-demand platforms to take a toll on YouTube

    Shiladitya Ray
    Written by
    Shiladitya Ray
    Mail
    Last updated on Dec 22, 2016, 08:35 am
    Video-on-demand platforms to take a toll on YouTube
  • The aggressive competition between video-on-demand (VoD) platforms like Netflix, and the newly launched Amazon Prime Video, is set to take a toll on YouTube.

    Added to that, YouTube is also facing competition from content creators' own platforms (like the Viral Fever's TVFPlay.com).

    We take a look at whether YouTube's seemingly unassailable position as a video sharing platform is under threat.

  • In this article
    Ad revenues are low from YouTube Why are content creators moving away from YouTube? YouTube pushes down compensation for content creators YouTube facing competition from other OTT platforms YouTube and social media platforms are still important for creators How adversely will YouTube be affected?
  • Quote

    Ad revenues are low from YouTube

  • "Ad-share from platforms such as Facebook and YouTube are pretty low. We don't create content with the expectation to generate any meaningful revenue from these platforms. We look at whatever we generate from them as a bonus," said Ashwin Suresh, co-founder of Pocket Aces Pictures.

  • Reasons

    Why are content creators moving away from YouTube?

    Why are content creators moving away from YouTube?
  • Content creators are moving away from YouTube to other platforms.

    The reason for the shift lies in the fact that content creators earn really low ad revenues from Google's ecosystem.

    YouTubers get paid in terms of cost per one thousand ad views (CPM).

    Most YouTubers earn somewhere between $0.5-2.5 CPM, with only the most popular channels earning around $10 CPM.

  • Quote

    YouTube pushes down compensation for content creators

  • The reality is that these platforms (like YouTube) have so much inventory to sell, that they push pricing down immediately. So premium creators like us are still being monetized at much lower rates than we should be, and that leads to lower revenues," added Suresh.

  • Competition

    YouTube facing competition from other OTT platforms

    YouTube facing competition from other OTT platforms
  • YouTube is under pressure from other over-the-top (OTT) platforms.

    Content creators are partnering with other OTT platforms in exclusive deals.

    Amazon Prime Video has already secured exclusive deals for original content from producers like AIB, Big Synergy, Equinox Features and Excel Media among others.

    Meanwhile, creators like the Viral Fever are choosing to air videos on their own channels before releasing them for YouTube.

  • Quote

    YouTube and social media platforms are still important for creators

  • "Creators must continue to leverage open platforms such as YouTube and social media platforms like Facebook, Instagram, Snapchat etc. in innovative ways to keep engaging with their fans," said Dhawal Gusain, COO and Partner at the Viral Fever.

  • Effects

    How adversely will YouTube be affected?

    How adversely will YouTube be affected?
  • When contacted for comments on the issue, YouTube did not respond.

    However, a source close to YouTube said that it would not be adversely affected because of its huge audience base.

    Furthermore, even though some content creators prefer other platforms, they still continue to leverage YouTube as it is the largest freely available video sharing platform in the world.

  • Netflix
  • Amazon Prime Video
  • AIB
  • VOD
  •  
Latest News
  • Prince Harry's James Corden interview caused ''disquiet' at Buckingham Palace?
    Prince Harry's James Corden interview caused ''disquiet' at Buckingham Palace?
    Entertainment
  • Samsung Galaxy M31s becomes cheaper; now starts at Rs. 18,500
    Samsung Galaxy M31s becomes cheaper; now starts at Rs. 18,500
    Science
  • 'Baahubali' writer roped in for 'Sita - The Incarnation'
    'Baahubali' writer roped in for 'Sita - The Incarnation'
    Entertainment
  • BS6 Kawasaki Ninja 300's colors and engine details revealed
    BS6 Kawasaki Ninja 300's colors and engine details revealed
    Auto
  • La Liga, Sevilla 0-2 Barcelona: Records broken
    La Liga, Sevilla 0-2 Barcelona: Records broken
    Sports
Trending Topics
Bharti Airtel Mukesh Ambani WhatsApp Reliance Jio OPPO Isha Ambani Gross Domestic Product
Next News Article
Share
Cancel

Want to share it with your friends too?

Facebook Whatsapp Twitter Linkedin
Copied

Love Business news?

Subscribe to stay updated.

Business Thumbnail
India News Business News World News Politics News Sports News Science News Entertainment News Auto News Lifestyle News Inspirational News
Career News Bengaluru News Delhi News Mumbai News Bharti Airtel Mukesh Ambani Indian Premier League Samsung Virat Kohli Rohit Sharma
Cricket News YouTube Hollywood News WhatsApp Bollywood News ISRO Yoga Honda Batman Football News
BMW Vaccine Reliance Jio OPPO Food News, Healthy Recipes Royal Challengers Bangalore Toyota Fashion Tips Farmers Protest Mohammed Bin Salman
Mercedes Europa League Isha Ambani India Vs England Cricket OnePlus Mobiles Android TV Smart TV Marvel Comics Avengers Neha Kakkar
Premier League Big Bang Theory X-Men TATA
About Us Privacy Policy Terms & Conditions Contact Us News Reviews News Archive Topics Archive Find Cricket Statistics
Follow us on
Facebook Twitter Linkedin Youtube
All rights reserved © NewsBytes 2021