Myra's voice search: Over 50,000 conversations daily
Business
Planning a trip? More Indians, especially in tier 2 cities, are turning to voice search on MakeMyTrip's AI assistant, Myra.
Every day, Myra facilitates over 50,000 conversations across multiple languages, including Bengali, Hindi, Kannada, Malayalam, Marathi, Tamil, Telugu and English.
Using voice lets people ask travel questions naturally and in their own words.
Voice queries are more detailed
Voice queries aren't just popular: they're detailed.
Text searches are typically around three to four words, while about 23% of voice queries exceed 11 words.
People use voice to ask about specific dates or details nearly three times more than with text.
This shift could make travel planning more inclusive and accessible for a wider range of users.