Premium phones drive India's smartphone market growth in Q3 2025
India's smartphone scene just hit a new high—the third quarter saw record-breaking sales, growing 5% year-on-year.
Festive deals and an increased preference for premium phones pushed the market forward, with the premium smartphone segment alone jumping 29% and average selling price (ASP) climbing by 13%.
Apple and Samsung dominate premium segment
Apple grabbed the top spot in premium phones, taking a 28% value share thanks to strong demand for iPhone 16, iPhone 15, and the fresh iPhone 17 series.
Samsung wasn't far behind at 23%, boosted by its Galaxy S lineup and record sales of the Galaxy Z Fold 7.
Vivo leads overall shipments; Lava shines under ₹10,000 mark
Vivo led overall shipments with a solid 20% share, powered by its offline presence and T series.
Meanwhile, iQOO and Motorola both saw their shipments soar over 50%.
For budget buyers, Lava stole the spotlight under ₹10,000 with an eye-catching growth of 135%.