Sony Financial's shares soar in Japan's 1st direct listing in decades

Business Sep 29, 2025

Sony Financial Group just made a splashy debut on the Tokyo Stock Exchange, with its shares opening 37% above the reference price.
This comes right after its spin-off from Sony Group, which now wants to focus on entertainment and image sensors.
The listing puts Sony Financial's value at about ¥1 trillion (roughly $6.7 billion).

Analysts are optimistic about the company's future profits

This is Japan's first direct listing in over 20 years—a pretty big milestone!
Investors were clearly excited, pushing shares as high as ¥210 during trading.
The move fits into Japan's push for companies to focus on what they do best.
While there are some risks (like interest rate swings), analysts are upbeat.
The company estimates profits will rise by 4.1% this year, reaching ¥82 billion by March 2026.