WhatsApp Business App revealed: Here's how you can use it
At a time when WhatsApp is increasingly being used by businesses to communicate with customers; it looks like the Facebook-owned company is set to roll-out a new standalone app "WhatsApp Business". WhatsApp posted new FAQs on its website about the upcoming business profiles and how to identify them. Some users are currently testing WhatsApp Business; it will soon go live for all. Here's more!
The description says: "As a test partner for "WhatsApp Business", you have early access to a wide range of new features. As you experiment with what this new app has to offer, please share your experiences with us so that we can improve the product."
Many enterprises, especially in Asia, use WhatsApp to communicate with clients and customers. So, the company decided to build a standalone app for them. In the FAQs, WhatsApp explained several features of "WhatsApp Business" and gave guidelines on differentiating between various (verified/non-verified) businesses. Also, users will have required tools to control their interaction/experience with businesses; they can block/report or mark the business-profiles as spam.
WhatsApp says that while chatting with a business, users can see the company's profile to know what type of WhatsApp Business account it has. A verified business has a green tick badge on the profile. If the company's profile has a grey question mark, it means that it has not yet been verified by WhatsApp. The green tick indicates the business profile's authenticity.
It is important to understand that "WhatsApp Business" is not the same as the regular "WhatsApp". Even their logos are different; WhatsApp's logo has a "calling sign" inside a green conversation bubble while that of WhatsApp Business has the letter "B" inside the green bubble. On the new app, businesses have the option to create a profile, migrate chats, set auto-response, access analytics, etc.
The new FAQs by WhatsApp was first spotted by WABetaInfo. It says the FAQs aim to clear any doubts around WhatsApp Business. WhatsApp also wants to ensure that fake apps do not get downloaded before the launch of its standalone business-oriented app.